編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-503-016 | Avon.com (A) | Godes, David B. | Marketing | cases in management strategies,EMBA( MG6320701 ) |
2 | 9-503-041 | Avon.com (B) | Godes, David B. | Marketing | cases in management strategies,EMBA( MG6320701 ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | cases in management strategies,EMBA( MG6320701 ) |
4 | 9-504-028 | Virgin Mobile USA: Pricing for the Very First Time | McGovern, Gail | Marketing | cases in management strategies,EMBA( MG6320701 ) |